ValueSpace: Winning the Battle for Market Leadership
Banwari Mittal, Jagdish N. Sheth
This text describes a value-based approach to achieving market dominance called ValueSpace. Using results from a research study the authors show that value is the "missing link" in achieving customer loyalty, and that the three main components of customer value are performance, price and service.
Catégories:
Année:
2001
Editeur::
McGraw-Hill Companies
Langue:
english
Pages:
265
ISBN 10:
0071375279
ISBN 13:
9780071375276
Fichier:
PDF, 5.21 MB
IPFS:
,
english, 2001