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Principles of Marketing

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Business & Economics - Sales & Marketing
Principles of Marketing

Principles of Marketing

Frances Brassington, Stephen Pettitt

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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

Kategorije:

Business & Economics - Sales & Marketing

Godina:

2006

Izdanje:

4

Izdavač:

Pearson Education

Jezik:

english

Strane:

1264

ISBN 10:

1848787146

ISBN 13:

9781848787148

Fajl:

PDF, 43.22 MB

IPFS:

,

english, 2006

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